+55.2% revenue from the same pipeline
We analyzed 2,420 meetings and 1,281 deal outcomes from an EdTech sales team. Applied to that data, AI routing and no-show shielding would have added +55.2% in annual revenue — without hiring anyone, changing the product, or increasing ad spend.
For a $10M company, that's $5.5M/year in additional revenue.
Their best closer was getting the same leads as their worst
An online education company ran its 5-person sales team on Calendly with round-robin routing. Every prospect was randomly assigned — and nearly one in three never showed up.
Related: the same team, segmented by prospect type, where the busiest rep closed the biggest segment at 24% and the best-fit rep closed it at 74%. Matching each segment to its best-fit rep would have closed 30 to 62% more deals.
| Rep | Meetings | Close Rate | No-Show Rate | Sales |
|---|---|---|---|---|
| Rep M.Best | 288 | 60.9% | 28.4% | 177 |
| Rep B. | 1,312 | 59.8% | 27.3% | 785 |
| Rep S. | 267 | 56.6% | 30.0% | 151 |
| Rep J. | 394 | 30.6% | 26.9% | 116 |
| Rep D.Worst | 159 | 32.7% | 33.3% | 52 |
| Total | 2,420 | 52.9% | 28.1% | 1,281 |
30pp close rate gap. Rep M. closes 60.9% of deals. Rep J. closes 30.6%. Rep J. was eventually terminated — but not before handling 394 meetings at half the conversion rate.
679 no-shows per year (28.1% rate). Every rep had a no-show rate above 25%. That's 679 meetings where closers sat idle — each one a calendar slot that could have been a sale.
AI-powered routing that protects your best closers
Two layers working together: smart matching and no-show shielding.
How it works
What changes when AI controls your routing
Before Salescadia
Round-robin routing treated every rep equally. With a 28.1% no-show rate team-wide, top closers wasted nearly a third of their calendar on prospects that never showed.
With Salescadia
AI routes each prospect to the rep most likely to close, and shields top performers from predicted no-shows. No changes to the pipeline, product, or team size.
Same pipeline. Same team. More revenue.
Smart routing closes the gap between your best and worst reps. No-show shielding protects your top closers from wasted meetings. Together, they compound into measurable revenue growth.
What +55% looks like at different revenue levels
Same measured percentages. Your company size. The math is linear, so if it works at $273K, it works at $100M.
| Annual Revenue | Smart Routing (+16.8%) | No-Show Shield (+38.4%) | Combined (+55.2%) |
|---|---|---|---|
| This team (actual)Validated | $45,885 | $104,880 | $150,766 |
| $500K | $84,000 | $192,000 | $276,000 |
| $1M | $168,000 | $384,000 | $552,000 |
| $5M | $840,000 | $1.9M | $2.8M |
| $10M | $1.7M | $3.8M | $5.5M |
| $50M | $8.4M | $19.2M | $27.6M |
| $100M | $16.8M | $38.4M | $55.2M |
Scaled from this team's modeled +55.2% lift applied linearly. Actual results depend on your team's close rate gap and no-show rate. Use the calculator below to customize.
How we calculated these numbers
Every statistic on this page is derived from observed data using standard ML validation techniques.
Data source
12 months of scheduling data (2,420 meetings across 5 reps) cross-referenced with 1,281 salesperson-tracked deal outcomes from a live EdTech sales team.
Model validation
Rigorous cross-validation with held-out test sets the model never saw during training. 82% accuracy, 17.6pp above random baseline.
Revenue simulation
Counterfactual analysis using smoothed close rates per rep. 679 no-shows identified from salesperson-reported outcomes — not automated tracking.
Conservative assumptions
All percentages use 100% routing (every meeting goes through the system). No-show shielding assumes freed slots are filled from the existing pipeline. No assumptions about pipeline growth.
About this engagement
An online education company in the test-prep space, with a small sales team booking thousands of free consultation calls per year through scheduling software. The data here is theirs, anonymized at their request — a test bed for AI-driven routing and no-show shielding.
What could Salescadia do for your team?
Plug in your revenue and team details. We'll calculate your potential lift from the case study results.
Estimate Your Revenue Lift
Percentages measured across 2,420 meetings and 1,281 deal outcomes. Routing lift scales with close rate gap. No-show lift scales with your no-show rate.
See these numbers with your data
Import your scheduling history. We'll train a model on your outcomes and show you the exact projected revenue impact — in minutes, not months.
Free trial available · No credit card required · Import takes <10 minutes